PROJECT MOGU: Reusable and Returnable Street-food Container System
Product Development - Color Material & Finish (CMF) - Branding - 3D modeling/rendering
In recent years, street food culture became more popular among the world. During the weekdays, employees lineup in front of various food trucks near the companies at noon. After lunch time, all the surrounding trash cans are filled with to-go food containers, which creates tons of single-use plastics in the United States every year.
In an effort to reduce the single-use plastics for our future street food culture, we came up with a convenient lunch box rental system, which can reduce pollution from plastics and create unique food experiences. MOGU provides portable and sustainable containers from bamboo fibers, rental stations near every business street and food fair, and an app to help the users better access our products and services.
MOGU = onomatopoeia of “eating well“ in Japanese and "mushroom" in Chinese.
The MOGU container is made of bamboo fiber, one of the trending eco-friendly materials for making durable lightweight dishware. The outer cap is made of silicon, which emphasizes the texture of mushrooms.
MOGU improves street food culture by providing playful and convenient service for foodies.
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Start the journey of MOGU by using the app or finding our vending machines near popular food trucks, food courts, or food fairs.
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After enjoying the meal, decide whether to keep the container for another use or return it to any MOGU vending machine for cleaning.
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Check the MOGU usage on the app, and earn discounts from the local vendors.
